By Mark Squibb/March 17, 2022
The City of Mount Pearl is the proud recipient of two Economic Developers Association of Canada (EDCA) Awards for their “Upgrade to Mount Pearl” advertising campaign.
The City won in the Website and Single Publication 5+ Pages category.
The campaign posited Mount Pearl as a crucial player in the Transatlantic Business Hub, and highlighted the city’s business opportunities, amenities, growth opportunities, policies, demographics, and business incentives. The website is accompanied by six industry specific eBooks with further information, which are all downloadable from the website.
The campaign was aimed specially at foreign investors in ocean technology, oil and gas, innovation and technology, health and life sciences, trade and warehousing, and North American head office/back office.
The city’s goal was to attract five to 10 global companies within the next two years and reduce the vacancy rate in Donovans Business Park by five per cent.
The city had previously won three EDAC awards for 2019’s Consider it Done campaign.
Deputy Mayor Nicole Kieley, during last week’s public meeting, said the members of the City's corporate services and economic development team, led by director Cassie Pittman, deserve "incredible accolades" for winning the awards.
"I think it demonstrates our team's pursuit for innovation and enhanced public engagement and for just progressive development," Kieley said.
"I just have to echo that,” said councillor Jim Locke. “We have such a great team of professionals. And they're the first ones to acknowledge that while they're the winners of this, it's organization wide, they're quick to acknowledge all the help from all the departments that allow them to do the great work that they do."
Locke noted the team is also still in the running for the EDAC Cup, the Economic Developers Association of Canada’s top prize, which the city won in 2019, and which has yet to be announced for this year. “They continue to do us proud,” Locke said.
